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Customer Support Costs

Customer Support Costs

  • 200 million calls to tech support in 1996. Customer dissatisfaction with software support had dropped for 10 straight years.

  • About $25 cost per call to publishers, billions of dollars wasted.

  • Software provides longest complaint hold times, across industries. 3-4 billion customer-minutes wasted on hold.

  • BBB complaint list ranked computer S/W and H/W #8 in 1995, above used car dealers. (Progress! In the next year, we went up to #7!)

  • The BBB’s data for 1997 merged computing with consumer electronics, making comparisons with the 1995 and 1996 data difficult. The combined totals yield higher ranks (more complaints), of course.

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